Bumble US
How to get US daters excited about dating again whilst acknowledging the complexities of 2020? Covid had become very political, wild fires were raging on the west coast and the campaign was to be released in the lead up to the most controversial presidential election ever. We had to bring some levity whilst never undermining the seriousness of the situation.
Created with: Oli Beale, Allison Davis & Lydia Pang
Art Direction: Mark Thompson
Production: Alex Holder & Co
And in New York we got to write some particularly topical billboards:
